Monday, 28 February 2011

Target Audience Research

For the target audience research I created a questionnaire for the students in media to complete. This questionnaire contains questions such as what genre music they are into, what fonts they would prefer, how much they would pay for magazines and how many times they purchase magazines.
The questionnaire is just simple as it is only asking questions and no colour scheme has been decided yet for it to match the magazine. This is why no images have been put on. The questionnaire has been left black and white as it looks like the most easiest questionnaire to do.

On my first question I asked what gender are the pupils. 10 said they were female and 8 said they were male. Therefore all together there were 18 students who did the questionnaire. The next question was on what colour scheme they would want to see, the most popular colours were green, purple and black. The third question was on the masthead asking which font the students would most like to see, the answer was 'Stencil'. One photo is the most popular choice for how many photos they would like to see on the front cover. The next question was on whether the students would rather see an article or an interview for the double page spread, the answer was that they would rather read an interview. They next question was how much would they pay for a music magazine. The most popular answer was £1.50. The second last question was how often do you purchase a music magazine, once a week was the popular answer that the students chose. Last of all, what music genre do you prefer? The most popular music genre was Indie! I asked 8 simple, straight forward questions for the students to answer with no difficulties at all.

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